In the fast-paced world of hospitality, managing reservations well is paramount. ResDiary’s restaurant online booking system is a valuable tool designed to streamline the booking process for both restaurateurs and diners.
If your business still relies on a pen-and-paper booking diary, ResDiary is the solution for you. It upgrades on old-fashioned diaries by reducing errors that can result from analogue systems. It also offers a range of impressive automated functions.
Read on and discover how a digital booking diary can benefit your business.
What is a Restaurant Booking Diary?
A restaurant booking diary is a system used to manage and record reservations. For many businesses, this is a physical book which relies on staff inputting booking information. Often, this results in confusion, errors and unhappy customers. Now technology has evolved so that many establishments are using table booking software to streamline their systems.
These hospitality solutions offer a range of features and integrations that simplify and improve the reservation and restaurant management process.
What Kind of Restaurant Establishments Can Use a Booking Diary?
Any restaurant, regardless of size, style or Michelin stars, can use a digital booking diary. From small, family-run bistros to large chains, digital diaries can manage all reservations.
Once integrated, booking software is a massive time-saver. Intuitive interfaces make it easy for your whole team to use, rather than 1 or 2 staff members tasked with managing paper diaries.
ResDiary’s team works with restaurants to customise its features to meet the particular needs of each establishment. This makes it an ideal solution for any venue.
Benefits of Making the Switch to Restaurant Booking Diary Software
Not quite convinced that a digital restaurant reservation system is right for you? Here are a few of the top benefits.
Attract New Customers
One of the most significant benefits is the ability to handle online table bookings. Many customers now prefer to make their breakfast, lunch and dinner reservations online.
Providing guests an online table booking option allows restaurants to cater to this demand, increasing foot traffic and profitability.
Personalise the Booking Experience
Digital booking diaries can store customer preferences and special requests. For example, you can configure your booking system to accept inputs of dietary requirements.
This allows restaurants to personalise the dining experience with reduced effort on the part of the customer. As a result, your guests feel more valued and understood.
ResDiary also offers automated email and SMS reminders. These can also be personalised to customers, reducing the risk of no-shows and continuing to build a relationship with your diners.
Clear Indication of Seating Availability
A booking diary provides a complete, real-time view of seating availability. With ResDiary, your team can access multiple views of all your tables and reservations. This makes it easy to prevent overbooking, ensuring a smooth experience for all team members and guests.
Tools like this prevent difficult scenarios where customers have been promised tables that are not available. This is a much more common mistake when relying on analogue diaries.
This is a highly disappointing experience that reflects poorly on your venue. With a digital booking diary, it is much more easily prevented.
Retain Your Customer Base
Digital booking diaries can maintain detailed records of previous customer visits and preferences. This enables restaurants to build strong relationships with its clientele. Regular diners appreciate the personalised service, and you can use targeted marketing can encourage repeat business.
No Need to Book in Person or Over the Phone
With an online booking diary, customers book at any moment of their convenience and choosing. They don't need to visit the restaurant or call during business hours. This 24/7 availability enhances customer experience and can increase bookings.
While online bookings can reduce the need for customers to make bookings over the phone, table management systems like ResDiary have a solution for phone bookings, too. ResPhone is an automated phone booking service which integrates with your booking system to accept reservations.
This is just another benefit of making the digital switch in your business.
Unique Features of Restaurant Booking Diary Software
Modern restaurant booking software offers features that go well beyond basic reservation management and can benefit your venue in a number of ways.
Simple Set-Up
Digital table booking diaries like ResDiary are easy to use. They are complete with intuitive interfaces that make set-up straightforward.
Training staff to use the system is quick and easy, especially with support from the ResDiary team. This allows restaurants to start reaping the benefits almost immediately.
Detailed Customer Insights
Booking diary software can collect and analyse data on customer behaviour and preferences. These insights can inform marketing strategies, menu planning, and service improvements. Details like these help your restaurant better meet your customers' needs.
Reservation Reports
Reservation reports can provide your team with detailed insights into reservation trends, peak times, and no-show rates. This information helps your team optimise staffing levels, menu offerings, and promotional efforts.
Take Bookings From Multiple Avenues
Online tables and booking diaries like ResDiary integrate with various platforms. Integration allows reservations from a venue's website, social media, and third-party apps. This integrated multi-channel approach maximises booking opportunities, while increasing convenience for your customers.
Reminders Systems to Prevent No-Shows
Automated reminders via email or SMS help reduce no-show rates. They remind customers in advance of their upcoming lunch or dinner reservations. This feature improves attendance and enhances customer service by keeping guests informed and thinking about your venue.
Take Your Restaurant Booking Diary Online With ResDiary
Making the transition to ResDiary can be a transformative decision for your business. You can reduce user error to create a more streamlined experience for your customers and your staff alike.
ResDiary has a bevy of additional features that a pen-and-paper diary can never offer. From marketing solutions to gift vouchers, there’s no shortage of ways it can boost your venue.
Still unconvinced? Here’s how ResDiary helped New Zealand's Canyon Brewing after they switched from a paper diary
“It’s increased our database 10-fold which is awesome, and has helped to grow the brewery, the presence of the restaurant and let clients know what we’re doing.
Closing off areas or parts of the day helps to organise the flow of service, and can make shifts more efficient, as staff can see what’s going on. We can merge tables and control [walk-ins if] the venue becomes busy. It’s great software."
Jimmy Nicholson, co-owner of Canyon Brewing - Queenstown, New Zealand.