Never Lose a Booking: ResDiary's Group Cross-Sell Widget is Here

Your customers don’t just want a table – they want the table at the time they prefer. So, when one of your venues is fully booked, potential customers often give up and look elsewhere.  

That’s why we’ve introduced ResDiary’s new Cross-Sell widget.

With ResDiary’s new Cross-Sell widget, you can ensure diners don’t lose interest in booking with you by cross-selling to your other venues instead.

What is Cross-Selling?  

Put simply, cross-selling is offering customers related options that they may be interested in.  

If you’re a restaurant group or a brand with multiple sites, this can be an effective tactic for driving additional reservations to your other venues, ensuring you never miss a booking opportunity if your location is at full capacity.   

By cross-selling to a potential customer when their desired reservation isn’t available, you’re offering them an immediate solution to their problem and ensuring their booking momentum doesn’t disappear. 

Introducing our new Cross-Sell widget

ResDiary’s new Cross-Sell widget allows diners to seamlessly find restaurant availability across your portfolio if their initial booking request hasn’t been successful. 

With the Cross-Sell widget, there’s no need for diners to go back off the booking page, and no need for them to go onto a different website - they can easily check restaurant availability across your other venues in one place. 

Why is this important for your business?

It’s simple: the smoother the experience, the more likely the diner is to stay within your brand, driving bookings that would’ve otherwise been lost, and therefore increasing your revenue potential.  

Here’s a quick overview of how the Cross-Sell widget works: 

The Cross-Sell widget can check restaurant availability by capturing the guest data provided at the initial booking inquiry: 

• Preferred booking date
• Group size
• Time slot chosen 

If the diner’s chosen venue doesn’t have any availability, then alternate venues that do meet the supplied preferences will be displayed. The diner can then book directly through here instead of having to go to a separate website and booking form, simplifying their journey and improving guest experience.  

This convenience boosts booking conversions and helps you retain diners who might otherwise give up and go elsewhere. Your diners get to eat at their restaurant brand of choice, and you drive more covers across your wider business – win-win!

Ultimately, the less time your customers spend looking for a place to eat and the easier you make it for them to book, the more likely they are to successfully complete a booking with you.

So, if you're a restaurant group or multi-site brand, start making the most of the Cross-Sell widget now: