Maximise your space and grow your summer revenue, whatever your venue
Summer is a critical season when it comes to ensuring your hospitality venue enjoys a successful year. Not only is it longer than the fantastically frantic festive period, but data suggests restaurants, pubs and hotels could do more to boost summer spirits.*
Nearly half (43%) of businesses reckon summer is their busiest time of the year, while 74% change their menu specifically for the warm, hazy days. More than three-quarters (76%) of operators still say they want to be busier during the summer though, so we’ve pulled together this ultimate guide to help make the most of your venue during these crucial months.
In this ultimate guide to summer, you’ll find out how foresight in your planning can yield significant benefits in the battle for success in the peak summer months, as well as providing advice on how you can ensure that support and positivity continues coming from diners well beyond their original booking.
*Data collected from 2024 ResDiary survey of venue operators and diners.
Get the full guide! Download your copy of the Ultimate Guide to Summer for Hospitality Venues
Here's a sneak peak of what you can find inside our guide:
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- Why summer matters: stats that tell the story
- Summer prep for all venues
- Deep dive into your summer booking data
- Be prepared for longer and busier days
- Create sizzling summer experiences to attract early table bookings
- Making the most of the great outdoors: summer space tips for hospitality venues
- Attract more diners with summer drinks (an absolute must for all venues)
- Successfully ride the wave of more walk-ins this summer
- Leverage local summer events
- Takeaways for summer success, whatever your venue
Why summer matters: stats that tell the story
Operators and diners agree – summertime is the right time to dine out! From sunny Saturdays with drinks in a beer garden or date nights under the stars, it’s one of the most popular times of the year to head out for customers, and that means more potential revenue for your venue.
Here are some sizzling stats from our latest survey that’ll set the scene for the full story as to how important (and profitable) summer can be for hospitality venues.
- Almost all diners (92%) said that warm and sunny weather is the top reason for dining out during the summer months.
- Most operators (78%) confirm a surge in business during the period. Almost half (43%) say it’s their busiest time of the year!
- When the summer weather hits, the majority of diners want to eat outside (71%), and more than half (51%) want to visit a venue with a garden, deck, terrace, or patio.
- The majority (67%) of venue owners will have planned at least three months in advance for the summer period.
- Most diners want something special in the summer, with 60% looking forward to special offers or promotions, while 52% get excited about seeing new summer menu items.
- Unsurprisingly, most venue operators (75%) say they sell more drinks during the summer months and 53% of diners agree that they tend to go out more for drinks during summer.
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