Your guide to the best use of AI in hospitality:
Discover how operators are using AI to save time, cut costs, and elevate guest experience - without losing the human touch.
AI is becoming increasingly essential for shaping day‑to‑day operations in restaurants, pubs and hotels across the UK, as we've seen in
Access Hospitality's 2025 AI in Hospitality Report. The big wins? Fewer disconnected tools, faster decisions and more personalised service at scale.
But how do operators actually utilise AI to ensure these big wins and drive maximum impact?
Luckily for you, the main insights from the AI in Hospitality Report have been taken and turned into a handy
AI Strategy Guide where you can easily discover the best use of AI in hospitality and the 6 key pillars to success:
Here's a sneak peek of what you can find inside our Best Use of AI Strategy Guide:
Report Contents
Our 6 actionable strategies for turning insight into impact and using AI most effectively:
The notable outcomes from the consumer and operator data highlighted in Access Hospitality's 2025 AI in Hospitality Report have been turned into six clear strategic pillars for reaping the benefits of AI in the hospitality industry.
- Frictionless Booking and Queue Certainty
- Personalisation and Loyalty
- Intelligent Inventory and Allergen Clarity
- FOH Efficiency and Smarter Staffing
- Human-in-the-Loop Interactions
- Connected Data and Decision-Making
Consumer thoughts on the use of AI
The main benefits that consumers want from AI tech are: faster service (32%), seamless booking and payment (27%), and personalised experiences (18%).
Despite this, their concerns centre around loss of human touch (39%), job displacement (41%), and privacy concerns (28%).
Operator thoughts on the use of AI
The main benefits that operators want from AI tech are: efficiency gains (47%), easier staff training (33%), and reduced admin (44%).
Yet they also worry about data security risks (69%) and compliance complexity (39%).
Why does AI matter now?
AI isn't just a 'nice-to-have', it's essential for businesses who want to stay competitive. In fact, 60% of restaurant operators surveyed already use AI for personalising guest experiences, while 45% of hospitality operators have implemented AI-driven inventory management.
Tips to get consumers on board with your AI strategy
Despite consumers wanting AI to improve their hospitality experiences, 92% still have their concerns. So, build confidence in AI hospitality technology by:
- Being upfront about AI use
- Offering opt-in personalisation
- Maintaining human escalation paths
- Publishing clear data policies
Download the full AI Strategy Guide
Unlock the six key strategies for the best use of AI in the hospitality industry by downloading the complete practical strategy guide below.
If you would like further support with any of the tools recommended within the guide, our team our here to you, so don't hesitate to book a demo and chat to us.
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